Client: Veda Real Estate Corporation
Agency: VSSU Graphics
Creative Director: Shyamal Bhojani
Art Director: Radhi Jangla
Services: Corporate Identity & Stationery Design
Concept: The lotus symbol used within the logo signifies the purity and simplicity of the word VEDA. The colours green, blue and brown are used to denote the following elements: life, water and earth. These exude the spiritual nature of VEDA. In addition, the blue colour has been intentionally kept on top to convey the message that with VEDA – sky is the limit.
The font – all caps & bold, stands for the foundation, structure and roots that VEDA Real Estate Corporation values