Client: Scoat Living Technologies
Creative Director / Art Director: Sindoor Shah
Services: Corporate Identity & Stationery Design
Concept Note: The main concept of the scoat logo is to depict the power of the process. As pharmacies & medical associations globally acknowledge the + sign as being one that represents health, this logo shows the bar symbol as being the one that stands for protection, health and hygiene. The coating gets rid [-] of dangerous microbes and makes textiles safe for use. It can also be translated as a bar that sets the standards for protection and cleanliness. The red bar atop the T represents a stitch to denote everything textile. black and red show the bold application of the coating.