Client: The Service Project
Project: Corporate Identity & Stationery Design
Concept: The Service Project is a service design & training agency, that helps brands successfully deliver a signature service experience to customers by building customer centric and human capabilities from within.
The subtle idea behind the main element used here is that of a label/tag used often within the service industry. The rounded edges makes it easier on the eye paired with rounded san serif font to give it a credible / authoritative look and feel.
The black band is an added design element to give the sense of an encasing. No colour was introduced to give it a clean minimal look and help stand out within the industry competition.