Agency: IMAGES USA
Creative Director: Shawn Arthur
Art Director: Justin Jordan
Production: Nicole Folkes-Johnson & Radhi Jangla
Copywriter: Cecil Cross
Services: Build a campaign to help position train travel above other modes of transport
Concept: The Transportation campaign showcases the benefits of train travel by directly comparing train travel amenities to air and car travel. The communication uses compelling photography to differentiate train travel and position it as the most viable option.
In addition to featuring the brand amenities, this campaign also provides a platform for localisation via city pair pricing, promotional fare codes, public relations efforts, new media and metrics to evaluate success among our targeted Trainsetters, Trainsformers and Trainspired segments.
Create a campaign to help position train travel above other modes of transport