Client: Dhiraj Alloy & Stainless Steel
Project: Corporate Identity & Stationery Design
Concept: Michael Beirut of Pentagram’s believes in asking the most important question to the client when getting a brief from them – Why do you want to change your logo, what’s wrong with it? In this case it was a new brand, however we looked at what was there, what had been created before and used what worked and reworked what didn’t.
“A bright star in the world of specialty steels” – their old tagline hit the nail on the head for us when designing this logo. We used the star to create the icon and positioning for the company and added the element of burning red hot steel to complete the branding.